Thursday, March 8, 2007

It's spring and the smell of nerds is in the air.

In The New York Times today, there was an article about the newest ad campaign by Calvin Klein. The campaign, to be released next month, is for the latest line in the CK scent collection: in2u. in2u is billed as the CK One of the new millennium. The marketers at CK are attempting to latch themselves to the 20-something consumer base, the “millennials”. Their media materials feature such hip slogans such as “She likes how he blogs, her texts turn him on. It’s intense. For right now.” These ads are aimed at a generation that CK describes as “technosexual”. In fact, last year CK actually got a trademark for the term “technosexual”. They believe “it could become a buzzword for marketing to millennials”.

Now, never mind the fact that the name “in2u” evokes the image of a pedophile trying to lure some middle school girl in a chat room to meet him for dinner. This form of 1337 5p34k is typically indicative of a lower-level-life-form trolling to “pwn” various “n00bs”. (My parents who read this blog just said “huh?”). The strangest part of this new ad campaign at CK is the term “technosexual”. What does that even mean? Someone who gets turned on by dual processors? A person who likes to have sex with robots? Will technosexuals be fighting for equal marriage rights in the near future?

You gotta to hand it to Calvin Klein; they certainly have created an air of intrigue with this new product.

I am also very intrigued by the scent itself. How on earth did CK manage to bottle the smell of nerds? It must have taken them years to come up with just the right blend of soldering iron, canned air and orthopedic inserts.

Now, there haven’t been any images of the ads for this product released yet. But, based on their previous ad campaigns, I have rendered my predictions on what the ads will look like:

old Calvin Klein ad

Ad for CK's new in2u for Men

in2u for Women

Now that, my friends, is hott.

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Anonymous Anonymous said...

I think "in2u" is more AOL-speak rather than l33t. Wannabe l33tz probably would call it "r4p3 j00" or something. :V

March 8, 2007 at 2:10 PM  
Blogger Bloody Bonnie said...

Ah, you've got me there...I bow down before the clearly superior nerd.

March 8, 2007 at 2:50 PM  
Blogger Kristin said...

b-b-bill gates... oh god...

*gouges out eyes*

March 8, 2007 at 2:52 PM  
Anonymous Anonymous said...

I think that someone at CK is sleeping through board meetings.

March 8, 2007 at 4:19 PM  
Anonymous Alejandro said...

What the heck does 1337 5p34k mean!!!???

technosexual...where the hell are we going? no thanks, I'd rather stay humansexual. I was going to say homosexual for homo sapien, but then realized I like people of my same sex). Yes we love our cmputers. So much, that we'd rather see digital text from someone rather than hear their voice. (wait...I think I screwed up that last paranthetical note. I like girls).

And come on CK...since when do computer geeks want to look like that? Or care about love/romance/sex?

March 8, 2007 at 5:47 PM  
Blogger Mythicalbyrd said...

How is something more AOL-sp34k than l33t? What's the difference?

March 8, 2007 at 5:48 PM  
Anonymous Anonymous said...

hm. a scent that turns on nerds? i'm gonna start calling mountain dew "in2dew."

March 8, 2007 at 7:47 PM  
Anonymous Anonymous said...

mythihcal bird: "aolspeak" is what society calls the utter lack of grammar and disrespect for the english language that proliferates on the Internet. It was first noticed mainly among the large body of AOL users, and thus has its name.

l33tspeak: l33tspeak came as an evolution of |-|4><0|2 lingo (hax0r), which is even more incomprehensible to the common reader. That is the "hacker" stereotype-nerd used to use an unreadable format just for themselves. l33tspeak is more comprehensible and developed by the computer gamers and now internet users who want to seem "cool".

Although there are probably more knowledgeable nerds out there who would probably want to jabber for hours about the unique differences and their distate for one or the other.

You could also search google for "What does sux0r mean?" (part one)

March 8, 2007 at 8:57 PM  
Blogger Mythicalbyrd said...

Hey you sux0rZ1ng anonymous poster. You are t3h n00b. I totally pwn3d joo.

I bet the ignorance of common people to internet linguistics hurts ur brain.

March 8, 2007 at 9:54 PM  
Blogger Robert said...

Wha... No comprende "leet speak"...

Technosexual!? So there IS a word for what I do! Finally! I HAVE CLOSURE!

March 8, 2007 at 11:21 PM  
Anonymous gretchen said...

i think that the ads will have to include pocket protectors. or wait! pocket protectors for your bottle of ck!! i would definately consume that.

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The revenge of the nerds. We're taking over the world!

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Not like classified advertising and marketing and advertising, the merchant does not shell out out any upfront value to take part: Groupon collects personal information from geared up buyers and then contacts only individuals consumers, mainly by everyday e-mail, who could probably perhaps be intrigued in a certain goods or services.

Groupon employs a huge selection of copywriters who draft descriptions for the provides highlighted by e-mail and on the web internet site. Groupon's advertising textual content for the 'deals' has been witnessed as a contributing element to the recognition of the website, that consists of a distinctive blend of extensive truth-examining and witty humor.

Owing to Groupon's sector presently becoming largely composed of feminine consumers, the discount rates are typically concentrated on the nicely becoming, actual physical health and fitness and elegance marketplaces.

There are prospective problems with the company product. For occasion, a efficient offer could speedily swamp a minor company with also numerous customers, jeopardizing a likelihood that consumers will be dissatisfied, or that there will not be enough remedy to satisfy the need from consumers. Hole, a big clothes retailer, was prepared to deal with 445,000 coupon codes in a nationwide offer (even although it seasoned server difficulties at 1 phase), but a smaller sized business could turn into abruptly flooded with customers. A solitary espresso store in Portland, Oregon struggled with an boost in buyers for 3 months, when it bought shut to one,000 Groupons on the a single certain working day it was provided, according to one distinct report. In reaction to similar troubles, Groupon officers condition that 'deal' subscriptions need to be capped in progress to a cost-effective quantity.

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